Property Marketing Plan

Campaign Goals

The primary objective of the marketing campaign is to find a buyer for your home. The criteria for meeting this objective include the following:

  • Selling your home at or above market value

  • Achieving the sale within your preferences for timing


The target audience for your home are prospective buyers actively searching for homes within your home’s price range, area, lifestyle, or any combination of these variables. We’ll use information such as photos, potentially video, and details about your home as the main benefit or value to attract the audience. This information will help them determine if your home meets their criteria and give them the opportunity to express their interest.


The message’s positioning is the main theme in the marketing for your home. It represents the distinct value your home offers in comparison to its competition on the market. Buyers are evaluating your home against the others, which is why we want your home to stand out from the competing houses.

Developing the positioning requires three steps: Assessing the home’s condition and highlight features compared to other similar home for sale, connecting those features to the current trends in buyer preferences, crafting the narrative to connect to the distinctive value your home offers.

Example: Rare sub-$300K remodeled Ranch Oaks home in top school district.

Calls to Action

Calls to Action are created for different levels of buyer interest to connect with the viewer based on where they are in their home buying journey. The following calls-to-action may be used throughout the marketing mix for your home’s campaign:

  • Schedule a Tour
    Viewers can schedule a specific day and time to tour your home. This indicates a serious buyer. A variation of this call-to-action is “See This Home.”
  • Ask a Question
    Viewers can fill out a form, message, text, or call my phone number to find out more details about your home. This indicates a high-interest buyer. Typically, the next step for this viewer is to schedule a tour to see the home.
  • Learn More
    Viewers can fill out a form, message, text, or call my phone number to find out more details about your home. This indicates a high-interest buyer. Typically, the next step for this viewer is to schedule a tour to see the home.

We utilize performance-based marketing practices to monitor and improve results as our campaigns are implemented. The following measurements (metrics) may be tracked during this campaign:

  • Number of Listing Ads Views
  • Number of Landing Page Views
  • Number of Listing Inquiries
  • Number of Showings

Our full-service marketing may include the following creative to use in our marketing campaign for your home:

  • Professional Photography

  • Full Property Tour Video

  • Highlight-Feature Social Posts

  • Marketing Narratives Written for Landing Pages, MLS & Syndication

  • Featured Property Landing Page

  • Facebook Creative (Copy, Design & Video)

  • Instagram Creative (Copy, Design & Video)

  • YouTube Creative (Copy & Video)

  • Mobile-friendly Creative


Your home may be marketed on the following platforms:


Depending on the circumstances and available creative, the following table reflects A SAMPLE Promotional Schedule that may be used to find a buyer for your home.


YouTube Ad Campaign to Active Real Estate Searchers

Facebook Ad Campaign to Real Estate Interested

Instagram Ad Campaign to Real Estate Interested

Google Display Ads to Active Real Estate Searchers

New Listing Email Announcement to Email List

Listing Posted in Multiple Listing Service (MLS)

Listing Syndicated to Popular Home Search Sites

Once at Start

Sign Posted in Front Yard

Property Landing Page Published to Website

Property Tour Video Added to YouTube Channel

Postcard Mail Drop

Agent Door Knocking with Printed Flyer


Photos & Videos Posted to Facebook Business Page

Photos & Videos Posted to Instagram Business Account

Metrics Evaluation & Campaign Adjustments


Open House Campaign & Event

Agent Feedback Report from Buyer Tours

Postcard Mail Drop

Agent Door Knocking with Printed Flyer

Carolyn Catton

Want to List Your House Now?

Carolyn Catton

Carolyn Catton, Designated Managing Broker
Direct Phone: 309-696-0761
Mobile Phone: 309-696-0761
Languages Spoken: English
Carolyn Catton - Biography

MEET Carolyn Catton
Realty Executives Acclaimed

Picture a successful individual and you see a highly energetic and motivated person. That is easily proven by Carolyn Catton. She expects nothing but the best from herself in everything she does and as a real estate professional. Carolyn rises to this challenge daily. Doing her job the right way, is the only way, that one of Peoria's foremost Brokers does business.

By focusing her energy, Carolyn is able to take special care of her clients' unique needs. It's no wonder that she is so successful. Carolyn is fiecely dedicated to education and improvement and is always striving to improve her skills and knowledge. She also works hard to raise the standards of the real estate industry.

When it comes to buying or selling a home, Carolyn Catton believes it should be a great experience. To support her efforts, Carolyn has a marketing specialist who understands the meaning of service. With a marketing specialist with her, Carolyn has the ability to provide her clients the best in efficiency and creativity.

Carolyn believes in giving back to the community that has helped to make her successful.

President, Peoria Chapter of Women's Council of Realtor, 1994
Member of Governing Board for the Illinois Women's Council of Realtors
Recognized in Real Estate Industry Magazine "Real Trends" of Top
Performers belonging to Elite Group of less than 5,000 out of the nation's 650,000 sales professionals.
Brian Buffini Mentor to facilitate Peek Performers Real Estate Seminar
Featured in Peoria Journal Star — Business Tuesday as High Tech Realtor

Carolyn C. Catton Charitable Fund with the Peoria Area Community Fund
Sponsor of Peoria 2000 -- The Peoria Millennium Celebration @ The Civic Center
Peoria 2000 Committee -- The Millennium Celebration ** January 7, 2000
Member of the Creve Coeur Club
Served on Washington Day Banquet Committee 2016, 2017, 2018
Member of the Peoria Downtown Kiwanis Club
Secretary for Peoria Downtown Kiwanis Club
Trustee of the Kiwanis Club Foundation 2000 — 2015
Member of the Kiwanis Finance Committee
Board of Directors of the Peoria Downtown Kiwanis Club
Board of Directors to the London House
Volunteer for Arthritis Foundation
Volunteer for Peoria Park District
Co-chairman Tri-County Citizen of the Year Award 2010, 2011, 2012, 2013, 2014
Contributor and Volunteer for Children's Miracle Network
Member of Peoria Heights Chamber of Commerce
Member of Peoria Heights Economic Development Committee


GRI (Graduate of REALTORS Institute®)
CRS (Certified Residential Specialist®)
Certified in Luxury Home Marketing