Audience
The target audience for your home are prospective buyers actively searching for homes within your home’s price range, area, lifestyle, or any combination of these variables. We’ll use information such as photos, potentially video, and details about your home as the main benefit or value to attract the audience. This information will help them determine if your home meets their criteria and give them the opportunity to express their interest.
Positioning
The message’s positioning is the main theme in the marketing for your home. It represents the distinct value your home offers in comparison to its competition on the market. Buyers are evaluating your home against the others, which is why we want your home to stand out from the competing houses.
Developing the positioning requires three steps: Assessing the home’s condition and highlight features compared to other similar home for sale, connecting those features to the current trends in buyer preferences, crafting the narrative to connect to the distinctive value your home offers.
Example: Rare sub-$300K remodeled Ranch Oaks home in top school district.
Calls to Action
Calls to Action are created for different levels of buyer interest to connect with the viewer based on where they are in their home buying journey. The following calls-to-action may be used throughout the marketing mix for your home’s campaign:
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Schedule a TourViewers can schedule a specific day and time to tour your home. This indicates a serious buyer. A variation of this call-to-action is “See This Home.”
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Ask a QuestionViewers can fill out a form, message, text, or call my phone number to find out more details about your home. This indicates a high-interest buyer. Typically, the next step for this viewer is to schedule a tour to see the home.
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Learn MoreViewers can fill out a form, message, text, or call my phone number to find out more details about your home. This indicates a high-interest buyer. Typically, the next step for this viewer is to schedule a tour to see the home.
Metrics
We utilize performance-based marketing practices to monitor and improve results as our campaigns are implemented. The following measurements (metrics) may be tracked during this campaign:
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Number of Listing Ads Views
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Number of Landing Page Views
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Number of Listing Inquiries
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Number of Showings
Marketing
Our full-service marketing may include the following creative to use in our marketing campaign for your home:
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Professional Photography
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Full Property Tour Video
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Highlight-Feature Social Posts
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Marketing Narratives Written for Landing Pages, MLS & Syndication
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Featured Property Landing Page
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Facebook Creative (Copy, Design & Video)
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Instagram Creative (Copy, Design & Video)
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YouTube Creative (Copy & Video)
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Mobile-friendly Creative
Distribution
Your home may be marketed on the following platforms:
Schedule
Depending on the circumstances and available creative, the following table reflects A SAMPLE Promotional Schedule that may be used to find a buyer for your home.
Ongoing
YouTube Ad Campaign to Active Real Estate Searchers
Facebook Ad Campaign to Real Estate Interested
Instagram Ad Campaign to Real Estate Interested
Google Display Ads to Active Real Estate Searchers
New Listing Email Announcement to Email List
Listing Posted in Multiple Listing Service (MLS)
Listing Syndicated to Popular Home Search Sites
Once at Start
Sign Posted in Front Yard
Property Landing Page Published to Website
Property Tour Video Added to YouTube Channel
Postcard Mail Drop
Agent Door Knocking with Printed Flyer
Weekly
Photos & Videos Posted to Facebook Business Page
Photos & Videos Posted to Instagram Business Account
Metrics Evaluation & Campaign Adjustments
Monthly
Open House Campaign & Event
Agent Feedback Report from Buyer Tours
Postcard Mail Drop
Agent Door Knocking with Printed Flyer
Want to List Your House Now?
Carolyn Catton
Carolyn Catton, Designated Managing Broker
Direct Phone: 309-696-0761
Mobile Phone: 309-696-0761
Voicemail:
carolyncatton@realtyexecutives.com
Languages Spoken: English
Carolyn Catton - Biography
MEET Carolyn Catton
Realty Executives Acclaimed
Picture a successful individual and you see a highly energetic and motivated person. That is easily proven by Carolyn Catton. She expects nothing but the best from herself in everything she does and as a real estate professional. Carolyn rises to this challenge daily. Doing her job the right way, is the only way, that one of Peoria's foremost Brokers does business.
By focusing her energy, Carolyn is able to take special care of her clients' unique needs. It's no wonder that she is so successful. Carolyn is fiecely dedicated to education and improvement and is always striving to improve her skills and knowledge. She also works hard to raise the standards of the real estate industry.
When it comes to buying or selling a home, Carolyn Catton believes it should be a great experience. To support her efforts, Carolyn has a marketing specialist who understands the meaning of service. With a marketing specialist with her, Carolyn has the ability to provide her clients the best in efficiency and creativity.
Carolyn believes in giving back to the community that has helped to make her successful.
BUSINESS ACHIEVEMENTS
President, Peoria Chapter of Women's Council of Realtor, 1994
Member of Governing Board for the Illinois Women's Council of Realtors
Recognized in Real Estate Industry Magazine "Real Trends" of Top
Performers belonging to Elite Group of less than 5,000 out of the nation's 650,000 sales professionals.
Brian Buffini Mentor to facilitate Peek Performers Real Estate Seminar
Featured in Peoria Journal Star — Business Tuesday as High Tech Realtor
COMMUNITY INVOLVEMENT
Carolyn C. Catton Charitable Fund with the Peoria Area Community Fund
Sponsor of Peoria 2000 -- The Peoria Millennium Celebration @ The Civic Center
Peoria 2000 Committee -- The Millennium Celebration ** January 7, 2000
Member of the Creve Coeur Club
Served on Washington Day Banquet Committee 2016, 2017, 2018
Member of the Peoria Downtown Kiwanis Club
Secretary for Peoria Downtown Kiwanis Club
Trustee of the Kiwanis Club Foundation 2000 — 2015
Member of the Kiwanis Finance Committee
Board of Directors of the Peoria Downtown Kiwanis Club
Board of Directors to the London House
Volunteer for Arthritis Foundation
Volunteer for Peoria Park District
Co-chairman Tri-County Citizen of the Year Award 2010, 2011, 2012, 2013, 2014
Contributor and Volunteer for Children's Miracle Network
Member of Peoria Heights Chamber of Commerce
Member of Peoria Heights Economic Development Committee
PROFESSIONAL DESIGNATIONS
GRI (Graduate of REALTORS Institute®)
CRS (Certified Residential Specialist®)
Certified in Luxury Home Marketing