My Home Didn’t Sell! Now What?

Are you a homeowner stuck with a property that hasn’t sold? Maybe your listing expired, or you withdrew it from the market because the lack of progress so disheartened you. Or perhaps you tried to sell your home on your own with no results.

If that’s you, you’re in the right place! Read this guide to learn…

  • The top five reasons a home doesn’t sell

  • Action steps to overcome each of these issues

This marketing piece is not intended as a solicitation for properties currently in an exclusive agreement with another Broker.

Reason #1: Bad Timing

If your home didn’t sell after several months on the market, timing could’ve been a factor. Markets are driven by the law of supply and demand, and real estate is no exception.

When demand outpaces supply, it’s considered a seller’s market and homes get snapped up quickly. In a buyer’s market, however, there are more homes for sale than active buyers. This can cause homes to sell for less money and to sit on the market for a longer period of time before receiving an offer.

Now What?

In most cases, buyers can be motivated to act with a combination of improvements, incentives, and pricing. If you suspect timing played a role in your inability to sell, consult with a knowledgeable real estate agent. We can estimate how long a home like yours should take to sell given current market conditions.

Carolyn Catton
If you suspect timing played a role in your inability to sell, consult with a knowledgeable real estate agent.
Reason #2: Ineffective Marketing

Did your home get a steady stream of showings when it was on the market? If not, you may need to try a new promotional strategy.

Take a look at your listing description and photos. A clear description and high-quality photos are crucial. Many buyers use these to decide whether or not to visit your home. Another factor to consider is whether your listing reached the right audience. Some properties require a more robust marketing approach to be found by the most interested buyers.

Now What?

If you suspect ineffective marketing, consider turning to a skilled professional with a proven approach. We employ the latest technologies to seed the marketplace, optimize for search engine placement, and position your home for the best possible impression right out of the gate.

Want to learn more? View our complete Property Marketing Plan.

Carolyn Catton
If you suspect ineffective marketing, consider turning to a skilled professional with a proven approach.
Reason #3: Poor Impression

If your property received a lot of foot traffic but no offers, you may need to examine the impression you made on buyers who visited your property.

Start with your home’s structure and systems. Are there any “red flags” that could’ve scared away buyers, such as large cracks in the foundation or water stains on the ceiling? What about neglected maintenance and repairs? Finally, was your home properly prepped to maximize its appeal? A clean and decluttered space helps buyers more easily picture themselves living in your home.

Now What?

When we take on a new listing, we always walk through it with the homeowner and point out any steps that should be taken to boost its sales potential. In some cases, we will recommend that you utilize staging techniques that are shown to help homes sell faster and for more money. We can help you determine the appropriate budget and effort required to get your home sold.

Carolyn Catton
We can share tips on how to prep your property before each showing to maximize its sales potential.
Reason #4: Price Is Too High

It’s possible your home’s original asking price was set using sales data from before a market shift. But regardless of the economic climate, pricing a home is always tricky because so many factors can impact how much buyers are willing to pay.

Many homeowners are reluctant to drop their listing price. But the reality is, buyers may not seriously consider your property if they think your home is overpriced. If your home sat on the market for months without an offer, then chances are good that your asking price needs to be reevaluated.

Now What?

If you aren’t in a rush to sell, adjustments to timing or marketing may bring in a new pool of potential buyers. And repairs, upgrades, and staging can increase the perceived value of your home, which may be enough to bring a buyer to the table at your original list price.

However, if you need to sell quickly, or you’ve already exhausted those options, a price reduction may be necessary to get your home the attention it needs. We can help you determine a realistic asking price given today’s market conditions.

Carolyn Catton
We can help you determine a realistic asking price for your home given today’s market conditions.
Reason #5: You Hired the Wrong Agent (Or No Agent At All)

If you suspect that your previous real estate agent didn’t do enough—or used the wrong approach—to sell your home, you’re not alone. Many sellers whose listings languish until they expire or are withdrawn feel this way.

Or, perhaps you chose not to hire a listing agent at all and have been trying to sell your home yourself. That can be an equally frustrating experience—and research shows it can actually cost you time and money in the long run.

Now What?

If either of those scenarios sounds familiar, we should talk. By now, you owe yourself more than the status quo when it comes to your real estate representation. Our multi-step Property Marketing Plan can help you sell your home for the most money possible, and in the process reconnect you with the excitement you originally felt upon first listing. It’s time for a new agent, new marketing, new buyers, and most of all… new possibilities.

Carolyn Catton
It’s time for a new agent, new marketing, new buyers, and most of all... new possibilities.
Carolyn Catton

Ready to Make a Move?

Carolyn Catton

Carolyn Catton, Designated Managing Broker
Direct Phone: 309-696-0761
Mobile Phone: 309-696-0761
Languages Spoken: English
Carolyn Catton - Biography

MEET Carolyn Catton
Realty Executives Acclaimed

Picture a successful individual and you see a highly energetic and motivated person. That is easily proven by Carolyn Catton. She expects nothing but the best from herself in everything she does and as a real estate professional. Carolyn rises to this challenge daily. Doing her job the right way, is the only way, that one of Peoria's foremost Brokers does business.

By focusing her energy, Carolyn is able to take special care of her clients' unique needs. It's no wonder that she is so successful. Carolyn is fiecely dedicated to education and improvement and is always striving to improve her skills and knowledge. She also works hard to raise the standards of the real estate industry.

When it comes to buying or selling a home, Carolyn Catton believes it should be a great experience. To support her efforts, Carolyn has a marketing specialist who understands the meaning of service. With a marketing specialist with her, Carolyn has the ability to provide her clients the best in efficiency and creativity.

Carolyn believes in giving back to the community that has helped to make her successful.

President, Peoria Chapter of Women's Council of Realtor, 1994
Member of Governing Board for the Illinois Women's Council of Realtors
Recognized in Real Estate Industry Magazine "Real Trends" of Top
Performers belonging to Elite Group of less than 5,000 out of the nation's 650,000 sales professionals.
Brian Buffini Mentor to facilitate Peek Performers Real Estate Seminar
Featured in Peoria Journal Star — Business Tuesday as High Tech Realtor

Carolyn C. Catton Charitable Fund with the Peoria Area Community Fund
Sponsor of Peoria 2000 -- The Peoria Millennium Celebration @ The Civic Center
Peoria 2000 Committee -- The Millennium Celebration ** January 7, 2000
Member of the Creve Coeur Club
Served on Washington Day Banquet Committee 2016, 2017, 2018
Member of the Peoria Downtown Kiwanis Club
Secretary for Peoria Downtown Kiwanis Club
Trustee of the Kiwanis Club Foundation 2000 — 2015
Member of the Kiwanis Finance Committee
Board of Directors of the Peoria Downtown Kiwanis Club
Board of Directors to the London House
Volunteer for Arthritis Foundation
Volunteer for Peoria Park District
Co-chairman Tri-County Citizen of the Year Award 2010, 2011, 2012, 2013, 2014
Contributor and Volunteer for Children's Miracle Network
Member of Peoria Heights Chamber of Commerce
Member of Peoria Heights Economic Development Committee


GRI (Graduate of REALTORS Institute®)
CRS (Certified Residential Specialist®)
Certified in Luxury Home Marketing